WHAT IS A TRUE ORIGINAL?
Since 2015, we've been showcasing the True Originals at TRW whose dedication to excellence makes TRW parts the best on the market.
Now we want to shout about the True Originals in the aftermarket who share our dedication. Workshop owners and installers who take a real pride in what they do, who have clear ideas about what best practice is and have their own original ideas and solutions that make their garages stand out from the crowd.
That's why we created the TRW Original Workshops hub - to share and celebrate the stories of the aftermarket True Originals who use TRW aftermarket parts.
To learn more about how successful workshops use Digital Marketing, we met with Russ Stanley, Director of Revolution Porsche, Yorkshire, United Kingdom, and asked what works for him.
Before launching his garage workshop, Russ was managing big IT projects, sometimes working round the clock. He felt he needed to get out, be his own boss and do something he could believe in. So, in 2011 he set up his own workshop. “It gives me a lot of satisfaction,” says Russ, “to help people enjoy and get more out of having and driving their dream car.”
Russ put his IT experience to good use right from the start. “Digital marketing is one of the reasons I believe people come to us and stay with us,” he says. “We were one of the first specialists to really use online platforms and be available out of hours. That’s what’s taken us from being a small, relatively late comer, to being up there with the biggest and best Porsche garages in the UK.”
We were one of the first specialists to really use online platforms and be available out of hours.
“Customers feel it’s the end of the world when their car has a problem and they’re delighted when we’re quick to help. I’ve even interacted digitally with customers who are stranded on the roadside and given them help there and then.”
The feedback Russ receives on social media and forums are proof that what he does works. “Customers often leave positive comments online, saying how much they trust us,” he says. And he’s embracing new forms of digital interaction to keep customers coming back for more. “These days we even text customers videos of the work we’re doing, which gives them peace of mind and total confidence that what we’re doing is necessary and right.”