Digital Marketing

Digital Marketing

Why your workshop must think mobile first

 

13/09/2019

Most of us spend a significant amount of our time on our mobiles. Nowadays many people don’t even watch TV without also doing some online browsing. That means your marketing effort, however large or small, must reach customers in the place where they are already spending a lot of their time: on a mobile.

But what does “mobile first” mean?

Until recently it was common practice to start with a desktop version of your website and then adapt that to make a mobile version. In today’s world – where, according to media consultancy comScore, we spend on average 69% of our media time on smartphones – you must think about your mobile site first, and then your desktop version.

Here are some key reasons why and how a mobile-first strategy can impact your business.

61% of users will not return to a site that isn’t optimised for mobile

In 2015, Google confirmed that for the first time the number of mobile searches had overtaken those made on desktop. Mobile users want a personal, content-rich and fast experience. According to IT experts Indus Net technologies, nearly 40% of users will leave your site and visit a competitor’s site if they feel yours isn’t optimised for mobile. So, the faster you adapt your site for mobile, the better for your workshop. What’s more, Google says that 61% of users are unlikely to ever return to a mobile site that they had trouble accessing, so to protect your online business you need to think mobile first.

88% of mobile searchers for local businesses make contact

According to data analysts Nectafy, 88% of consumers who search for a type of local business on a mobile device go on to call or visit that business within 24 hours. So if you do get the mobile experience right, you could be winning instant business for your workshop.

40% of mobile searches have local intent

According to a Google Mobile Moments Study, 40% of mobile searches have local intent. That’s a huge percentage of people out there looking for a persuasive message from a local business.

Since 2011, Google reports that searches containing “near me” have increased by 3400%, and, unsurprisingly, 80% of these searches have come from mobile devices.

We have got used to expecting information ‘right now’, because we have been given the technology that can deliver it.

Here are some interesting statistics from Google regarding the on-going growth of ‘near me’ searches:

In the last few years, there has been:

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