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TRW’s campaign corners the market for originality

TRW Aftermarket

ZF Aftermarket has announced that the next phase of TRW’s popular and dynamic ‘True Originals’ multimedia product campaign is now live. This time, the spotlight is firmly fixed on the technical, engineering and commercial benefits of TRW’s unique ‘Corner Module’ offer of braking, steering & suspension parts and systems.

TRW’s Own True Originals

This chapter of the True Originals story is brought to life by Chris Kollar - TRW’s Product Manager in North America, who in his spare time plays ice hockey for the Spitfires.

A short video and other on and offline material tell how in both roles Chris works hard as a team player to master many skills - but to be truly great, he has to perfect putting them all together; in exactly the same way as TRW does when designing, developing and marketing its Corner Module offer.

To watch Chris’s story, click here: www.trwaftermarket.com/en/cornermodule

Unique Corner Module Offer

The term Corner Module was introduced to the European aftermarket in 2011. Embodying the TRW brand’s OE quality promise and the commercial benefits of working with one supplier, it describes how the systems and parts of TRW’s chosen areas of expertise are located in the corner of the vehicle and are designed to work in harmony for maximum safety and performance. This concept has over time been rolled out globally and the phrase Corner Module is now synonymous with the TRW brand.

Neil Fryer, Senior Vice President IAM, OES, and Market and Product ZF Aftermarket, explained: “With the input of more than 4000 specialist automotive scientists, designers and engineers, building on more than 100 years’ experience, we inject every bit of our OE knowledge, experience and technical innovation into our aftermarket parts.

“The parts are developed to work in harmony; both with each other, within the specific system and in tandem with other TRW branded Corner Module systems.  This results in a perfect fit, every time, the safest drive and the highest performance.”

Aimed at all independent aftermarket (IAM) stakeholders, the long-running campaign was introduced in 2014 and comprises a series of True Original themed mini-adventures starring ZF Aftermarket’s employees. In addition to TRW’s own customers, the motor factors, the stories talk to distributor’s customers, the garages, and to the end user; increasing brand awareness at all levels and facilitating the communication of key messages back through the chain.

“Using bespoke and focussed communications to speak to the whole supply chain, the overriding message is that drivers all over the world can rely on TRW branded parts and systems,” Neil added.

“To the distributors, we explain how they can boost their sales by stocking and selling the safest, OE quality parts from such a globally respected brand. To the garages, in addition to the messages of quality and engineering excellence, we convey the messages of depth and breadth of range and the ease and speed with which the parts can be acquired and fitted, and to the end user we communicate how the TRW name is the brand to trust and the last word in safety.” 

ZF Aftermarket offers comprehensive practice and theory based training packages to support its TRW branded Corner Module. As well as product training, the courses cover existing and emerging technologies  - including high voltage systems and how to deal with the digital workshop environment - to ensure that today’s technicians are ready for tomorrow.

More than 12,000 participants took part in ZF Aftermarket’s technical training programmes in 2016. With the recently established training facility at the new ZF Forum in Friedrichshafen, this number is expected to rise in 2017. In addition, the business offers a ‘Training in the Box’ concept. This mobilises the workshop environment so that smaller training units can be easily transported to customer sites.

ZF Aftermarket has announced that the next phase of TRW’s popular and dynamic ‘True Originals’ multimedia product campaign is now live. This time, the spotlight is firmly fixed on the technical, engineering and commercial benefits of TRW’s unique ‘Corner Module’ offer of braking, steering & suspension parts and systems.

TRW’s Own True Originals

This chapter of the True Originals story is brought to life by Chris Kollar - TRW’s Product Manager in North America, who in his spare time plays ice hockey for the Spitfires.

A short video and other on and offline material tell how in both roles Chris works hard as a team player to master many skills - but to be truly great, he has to perfect putting them all together; in exactly the same way as TRW does when designing, developing and marketing its Corner Module offer.

To watch Chris’s story, click here: www.trwaftermarket.com/en/cornermodule

Unique Corner Module Offer

The term Corner Module was introduced to the European aftermarket in 2011. Embodying the TRW brand’s OE quality promise and the commercial benefits of working with one supplier, it describes how the systems and parts of TRW’s chosen areas of expertise are located in the corner of the vehicle and are designed to work in harmony for maximum safety and performance. This concept has over time been rolled out globally and the phrase Corner Module is now synonymous with the TRW brand.

Neil Fryer, Senior Vice President IAM, OES, and Market and Product ZF Aftermarket, explained: “With the input of more than 4000 specialist automotive scientists, designers and engineers, building on more than 100 years’ experience, we inject every bit of our OE knowledge, experience and technical innovation into our aftermarket parts.

“The parts are developed to work in harmony; both with each other, within the specific system and in tandem with other TRW branded Corner Module systems.  This results in a perfect fit, every time, the safest drive and the highest performance.”

Aimed at all independent aftermarket (IAM) stakeholders, the long-running campaign was introduced in 2014 and comprises a series of True Original themed mini-adventures starring ZF Aftermarket’s employees. In addition to TRW’s own customers, the motor factors, the stories talk to distributor’s customers, the garages, and to the end user; increasing brand awareness at all levels and facilitating the communication of key messages back through the chain.

“Using bespoke and focussed communications to speak to the whole supply chain, the overriding message is that drivers all over the world can rely on TRW branded parts and systems,” Neil added.

“To the distributors, we explain how they can boost their sales by stocking and selling the safest, OE quality parts from such a globally respected brand. To the garages, in addition to the messages of quality and engineering excellence, we convey the messages of depth and breadth of range and the ease and speed with which the parts can be acquired and fitted, and to the end user we communicate how the TRW name is the brand to trust and the last word in safety.” 

ZF Aftermarket offers comprehensive practice and theory based training packages to support its TRW branded Corner Module. As well as product training, the courses cover existing and emerging technologies  - including high voltage systems and how to deal with the digital workshop environment - to ensure that today’s technicians are ready for tomorrow.

More than 12,000 participants took part in ZF Aftermarket’s technical training programmes in 2016. With the recently established training facility at the new ZF Forum in Friedrichshafen, this number is expected to rise in 2017. In addition, the business offers a ‘Training in the Box’ concept. This mobilises the workshop environment so that smaller training units can be easily transported to customer sites.

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