Why are we the true braking experts? Because we help garages and workshops worldwide fit the best, when it comes to quality, safety, manufacturing, testing and innovation.
With phase one of our new campaign, we focused on Disc Brake Systems – but TRW’s expertise and reaches across the entire True Originals PC braking range. We communicate the features of our outstanding, OE quality braking products by emphasizing the benefits to our customers, supported by a strong call to action… Fit TRW True Originals in your workshop.
Visually, the campaign says more by saying less, with more space and a premium look and feel that embodies our unique standing within the automotive world.
Customer benefits are highlighted across all campaign collateral, underlining to our audience that we are the experts when it comes to braking – and providing reassurance to our customers that they can ‘fit right, first time.’
With TRW, the benefits to workshops are huge, with exceptional European market coverage, precise engineering for an accurate fit and the convenience of all necessary fitting accessories included in the box. For the perfect fit, all parts are designed to work together in harmony, whilst our advanced COTEC friction coating enhances all-round braking safety (with better braking during bedding in for safer driving for customers straight out of the workshop).
We design, manufacture and test everything ourselves, so we can guarantee to meet advanced standards for quality, reliability and safety. We’re also the only IAM braking manufacturer to develop and use in-house testing hardware and software that’s accepted by OEMs.
TRW embraces innovation too, creating and manufacturing Electric Blue , the first aftermarket brake pad for electric and hybrid vehicles, as well as ensuring that all TRW passenger car brake pads are copper free.
Confidence. Quality. Heritage. No other braking brand has them quite like TRW. That’s why we’re the TRUE BRAKING EXPERTS. To find out more, take a look at our campaign page and new product films here.
Why are we the true braking experts? Because we help garages and workshops worldwide fit the best, when it comes to quality, safety, manufacturing, testing and innovation.
With phase one of our new campaign, we focused on Disc Brake Systems – but TRW’s expertise and reaches across the entire True Originals PC braking range. We communicate the features of our outstanding, OE quality braking products by emphasizing the benefits to our customers, supported by a strong call to action… Fit TRW True Originals in your workshop.
Visually, the campaign says more by saying less, with more space and a premium look and feel that embodies our unique standing within the automotive world.
Customer benefits are highlighted across all campaign collateral, underlining to our audience that we are the experts when it comes to braking – and providing reassurance to our customers that they can ‘fit right, first time.’
With TRW, the benefits to workshops are huge, with exceptional European market coverage, precise engineering for an accurate fit and the convenience of all necessary fitting accessories included in the box. For the perfect fit, all parts are designed to work together in harmony, whilst our advanced COTEC friction coating enhances all-round braking safety (with better braking during bedding in for safer driving for customers straight out of the workshop).
We design, manufacture and test everything ourselves, so we can guarantee to meet advanced standards for quality, reliability and safety. We’re also the only IAM braking manufacturer to develop and use in-house testing hardware and software that’s accepted by OEMs.
TRW embraces innovation too, creating and manufacturing Electric Blue , the first aftermarket brake pad for electric and hybrid vehicles, as well as ensuring that all TRW passenger car brake pads are copper free.
Confidence. Quality. Heritage. No other braking brand has them quite like TRW. That’s why we’re the TRUE BRAKING EXPERTS. To find out more, take a look at our campaign page and new product films here.
