We use cookies to collect information about your online preference. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. Our websites utilize cookies to record information about your online preferences and allow us to improve our website and to tailor it to your interests. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored; however this may downgrade or 'break' certain elements of the site’s functionality.
By using our website you agree to the below described use of cookies and the related processing of data.
General Description of Categories of Cookies We Use
We use the following categories of cookies on our website:
Category 1: Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.
Category 2: Performance Cookies
These cookies collect information on how people use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
Category 3: Functionality Cookies
These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant.
We also include web beacons in HTML-formatted e-mail newsletters in order to count how many newsletters (or particular articles, links, etc.) are being accessed and on our website to count users who have visited these pages.
Category 3: Remarketing Cookies
The remarketing, re-engagement or similar audiences feature in Google Ads allows you to reach people who previously visited your website or used your app, and match the right people with the right message. While these features can be a great way to attract past visitors back to your site or app, you should inform these people that you gather information for remarketing, re-engagement or similar audiences on your website or in your app.
When you use the remarketing, re-engagement or similar audiences feature in your website or your app, you're required to have the following information in your privacy policy:
- An appropriate description of how you're using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
- A message about how third-party vendors, including Google, use cookies and/or device identifiers to serve ads based on someone's past visits to your website or use of your app.
- Information about how your visitors can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings. Alternatively, you can point your visitors to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.
Using Google Marketing Platform's remarketing pixels
If you're using Google Marketing Platform's remarketing pixels, your privacy policy can instead tell people to opt out of Google Marketing Platform's use of cookies by visiting the Google Marketing Platform opt-out page or the Network Advertising Initiative opt-out page.
List of Cookies We Use
We use a number of cookies on our website. The purpose and nature of each cookie is explained below:
Consent cookie, which is used to check whether user agreed to use of cookies (it expires one (1) year from its creation).
This cookie is used for security purposes to prevent cross-site-request-forgery attacks (this cookie is a session cookie and expires when the browser is closed).
Cookie information for Google's ad products (safety.google)
| Cookie | Name | Description |
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Google Analytics
Performance Cookie (Category 2)
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_ga
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The cookie stores the client ID.
It allows to identify unique users across browsing sessions (it expires two (2) years from its creation).
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_gat
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The cookie is used to throttle request rate (it expires ten (10) minutes from its creation).
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__utma
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The cookie is used to distinguish users and sessions (it expires two (2) years from its creation/update).
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__utmt
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The cookie is used to throttle request rate (it expires ten (10) minutes from its creation).
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__utmb
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This cookie is used to determine new sessions/visits (it expires thirty (30) minutes from its creation/update).
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__utmc
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This cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit (this cookie is a session cookie and expires when the browser is closed).
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__utmz
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This cookie stores the traffic source or campaign that explains how the user reached a site (it expires six (6) month from its creation/update).
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__utmv
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This cookie is used to store visitor-level custom variable data (it expires two (2) years from its creation/update).
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__utmx
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This cookie is used to determine a user's inclusion in an experiment (it expires eighteen (18) month from its creation).
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Strictly Necessary Cookie (Category 1)
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vp_width
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This cookie keeps user viewport properties in order to control the layout of the website (this cookie is a session cookie and expires when the browser is closed).
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Further Information on Google Analytics
Google Analytics is a web analytics service provided by a third party provider called Google, Inc. (“Google”). Google Analytics is used for the purpose of evaluating your use of the website, compiling reports on website activity for the website operator and providing other services for the website operator relating to website activity and internet usage. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States This transfer is covered by Google’s Privacy Shield certification and a separate data processing agreement that we have concluded with Google. On this website we have also activated the IP anonymisation tool “gat._anonymizeIp();” provided by Google to help protect your privacy. This means that your IP address will automatically be shortened after it is collected so it can no longer be connected to you (see https://support.google.com/analytics/answer/2763052). For more information see https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631 (information on Google Analytics and data privacy).
Google Analytics for Display Advertisers – cookie usage
As we use Google Analytics' Display Advertiser features, a third-party DoubleClick cookie is used in addition to the other cookies. For more information about this cookie, visit the Google Advertising Privacy FAQ.
Our advertising and measurement cookies
To help our partners manage their advertising and websites, we offer many products, including AdSense, Google Ads, Google Analytics, and a range of products within the Google Marketing Platform. When users visit a page or see an ad that uses one of these products, either on Google services or on other sites and apps, various cookies may be sent to their browser.
These may be set from a few different domains, including google.com, doubleclick.net, googlesyndication.com, or googleadservices.com, or the domain of our partners’ sites. Some of our advertising and measurement products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service), and these services may send their own cookies to your browser. These cookies will be set from their domains.
The cookie information on this site is made available to assist with the use of Google’s ad products and reflects cookies that can be associated with these products and may be sent to a user’s browser. Cookie purposes reflect the range of products and features supported in our ad products, but individual cookies may rely on only a subset of purposes, depending on implementation of the product. Although the cookies listed here are those associated with our advertising and measurement products, you can find more details at How Google Uses Cookies.
PURPOSE DESCRIPTIONS:
Functionality - Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. Things considered fundamental to the service include preferences like the user’s choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user’s session, such as the content of a shopping cart.
Security - Cookies used for security authenticate users, prevent fraud, and protect users as they interact with a service.
Analytics - Cookies used for analytics help collect data that allows services to understand how users interact with a particular service. These insights allow services both to improve content and to build better features that improve the user’s experience.
Advertising - Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
How to Opt-Out the Use of Cookies
Current versions of web browsers offer enhanced user controls regarding the placement and duration of both first and third party cookies. Search for "cookies" under your web browser's “Help menu” for more information on cookie management features available to you. You can enable or disable cookies by modifying the settings in your browser. You can also find out how to do this, and find more information on cookies at www.allaboutcookies.org. However, if you choose to disable cookies in your browser, you may be unable to complete certain activities on our websites or to correctly access certain parts of it. If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit http://youronlinechoices.eu/.
With respect to Google Analytics, you can also prevent the collection of data generated by this cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in provided under this link: http://tools.google.com/dlpage/gaoptout?hl=en.
Performance/ Analytics Cookies Tool Piwik PRO GmbH
Being part of ZF Aftermarket, we use technologies Piwik PRO GmbH (https://piwik.pro/privacy/) to collect and store data about your use of the TRW Aftermarket Website for the purposes of optimization of the ZF Aftermarket Websites services and marketing. For more information please visit https://aftermarket.zf.com/go/en/aftermarket-portal/legal-information/cookies/.
