TRW to Outline Product and Safety Positioning and Launch Long-Term Customer Loyalty Programme at Automechanika

TRW will outline its product and safety positioning and launch ‘TRW-Diamonds’, a long-term customer loyalty programme for installers at an impressive stand as part of September’s Automechanika exhibition in Frankfurt, Germany (Hall 2, Stand C72).

Under the theme of ‘Navigation’, the company will demonstrate how its combined product and service offering position TRW as the leader in chassis systems in the European aftermarket. As a reward for loyalty to TRW product,  ‘TRW-Diamonds’ will give the installer a choice between personal gifts or business related bonuses.

“Automechanika is the most important event in the aftermarket calendar and we intend to make a splash in the spectacular Festhalle.  It’s a great opportunity for us to make contact with old and new industry friends,” said Vice president, TRW Automotive Aftermarket, Europe and Asia Pacific, Francois Augnet.

To find out more about the programme, visit the dedicated website: www.TRWdiamonds.com. By Automechanika, the website will be available in nine European languages.

“With some bold product and business development announcements, we’ll outline why with its breadth of products and depth of expertise TRW, as an original equipment business, is the global leader in safety systems and how we translate that to support our customers in active safety systems in the aftermarket.”