Taking the TRW brand to the people who use it….

"Safety on the roads is of paramount importance to us at TRW. We are acutely aware that it is our children, our families and our friends who are at risk of low quality parts being used in vehicles on the roads today, says Soeren Kristensen, TRW’s European marketing services manager.

TRW’s new road safety campaign, due to launch in September, features hard hitting images of driving situations where to use chassis systems parts of a lower caliber – would have catastrophic results.

Aiming to get across to the end user the message that TRW OE quality parts are the safest money can buy, the campaign takes to the next level the message of: “There will come a time when your customers will be glad you sold them TRW parts..this is it.”

"Safety on the roads is of paramount importance to us at TRW. We are acutely aware that it is our children, our families and our friends who are at risk of low quality parts being used in vehicles on the roads today, says Soeren Kristensen, TRW’s European marketing services manager.

“This campaign illustrates how our technology and attention to safety critical parts can make the difference between ‘making it’ and ‘almost making it’. Quite simply, the adverts make you think.

“We are aware that the average driver will never see the actual parts that are fitted to his vehicle. We want to change the way he thinks. We want him to question the quality of the parts fitted to the vehicle that he drives his children around in – so we want him to be aware of the TRW name. We want his family to be safe as much as he does.”