TRW – The Diamond Standard
Long-Term Loyalty Programme for Garages to be launched at Automechanika
TRW is to launch its new long-term customer loyalty programme ‘TRW-Diamonds’ at Automechanika. As a reward for showing commitment to TRW’s premium branded product, ‘TRW-Diamonds’ will give the installer a choice between personal gifts or business related bonuses – including tools and training.
This exciting launch will take place at an impressive stand at the industry’s most important exhibition in September. TRW will be located in Hall 2 on Stand C72.
The way ‘TRW-Diamonds’ will work is simple – each TRW product will be allocated a specific number of points, dependent on value. The customer detaches the flaps from the product boxes purchased and sends them to TRW to redeem the points earned. The more product that is purchased, the more points will be awarded. These points can then be exchanged for a choice of either personal gifts or business related tools or training by logging onto a dedicated website: www.TRWdiamonds.com. Visit the website to find out more. By Automechanika, the website will be available in 9 European languages.
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