It’s an honour that TRW have been named the ‘favourite automobile parts brand’ for brakes in 2009
Readers of the popular Chinese trade magazine, Automobile & Parts, recently voted TRW as their favourite brakes brand .
This magazine is distributed to 95,000 people in the automobile parts and workshop businesses in Shanghai, Guangzhou and Beijing.
Voted for by over 2,000 workshops and distributors, the award was given at the 66th China Automobile Parts Fair, held in Changsha from 16th – 18th October, which had 1,800 exhibitors and more than 100,000 attendees.
Alex Ashmore, receiving the award, stated: “It’s an honour that TRW have been named the ‘favourite automobile parts brand’ for brakes in 2009.
We believe a key factor for success is to understand that China is a dynamic market, which requires aftermarket suppliers to be flexible in their offering and quick to respond to changes in the market.
We have dedicated time to establishing good working relationships with our customers, not just as a trading business, but as a full service provider for the aftermarket. Along side this, TRW have invested millions of dollars in research and development facilities in China, including the new world class test track in Heihe, as well as investing in new warehousing operations and situating our aftermarket headquarters in Shanghai.
My promise to you is that TRW will continue to help Chinese distributors and workshops meet the demands of the changing markets, and grow their business, by providing a full service package: the best quality products, and excellent range coverage, together with professional technical service and marketing support.”.