TRW Proequip HCV shows and European trade press advertising campaign

TRW took its heavyweight HCV brand, TRW Proequip to another level as the programme was exhibited at one of Europe’s largest HCV shows, The Eurexpo Solutrans exhibition in Lyon, France to a massive 28,000 visitors. Joining industry greats from the parts and vehicle sectors, TRW Proequip highlighted its four main product groups at the show:

• Brake pads
• Linkage & Suspension
• Steering gears
• Shock absorbers

And just around the corner is the UK’s biggest HCV show, the Commercial Vehicle Operator Show at the NEC Exhibition Centre, Birmingham. The team can be found in:

Hall 5, Stand 5248

…..where the TRW Proequip programme will be exposed to thousands of transport engineers, transport managers and logistics specialists.

And to add further weight to the premium quality TRW Proequip programme, the business is mid way through its biggest and furthest reaching trade press advertising campaign, ever.

A synchronized media campaign of TRW Proequip product adverts is being rolled out across Europe in the most influential HCV trade publications. Containing a call to action for distributors and installers alike to register their details on the website, www.trwaftermarket.com/trwproequip the forceful, edgy adverts feature hard hitting images of all products. In the bold TRW red, black and white, the adverts are certainly a force to be reckoned with.