Striking new TRW Proequip adverts to be unveiled at UK CV show

Now aged two and a half, TRW’s HCV brand, ‘TRW Proequip’, will unveil the next phase in its marketing strategy at the UK CV show with the official launch of a hard hitting new strap line and a series of bold, dynamic adverts.

The show will take place at the NEC in Birmingham, UK, from 12-14 April. TRW can be found in:

• Hall 5
• Stand 5 B64

‘The heavyweight in safety’ replaces the launch strap line of 'Introducing the new heavyweight', moving the brand forward’, explained TRW’s Mark Thorpe.  “TRW Proequip’s matching OE quality programmes are positioned as tough, durable and reliable and as the solid choice for professionals across the European Independent Aftermarket.”

New press adverts in the TRW colours of red and black are available using striking imagery of a TRW branded truck driving across tough terrain in the harshest of conditions. The adverts are available for each of the products that make up TRW’s ‘Corner Module’ offer: braking, steering & suspension and shock absorbers, plus a generic brand advert.

At the CV show, TRW’s state-of-the-art stand will feature a scaled, Perspex truck cabin in which products can be clearly seen. On display will be XCAP, a new design of tie rod end encompassing the latest in steering innovation and TRW’s TPMS. 

For all the latest TRW Proequip news, register at: www.trwaftermarket.com/trwproequip