With more than its fair share of the 50,000 visitors through the doors of the Frankfurt Festhalle landing on the stand, Automechanika 2010 was a huge success for TRW.
The state of the art stand, situated in Hall 2, attracted serious attention from visitors. With the central theme of ‘Navigation’, TRW illustrated its commitment to customers in this ever changing and developing market.
With its high tech films of safety, innovation and product development through to the accessible and well-supported product demonstrations, both the stand and VIP room were heavily populated with interested visitors.
“After a tough couple of years for the industry, it was fantastic to see such a great turnout at this year’s Automechanika,” said Francois Augnet, Vice President TRW Automotive Aftermarket, Europe and Asia Pacific. “As the market evolves, we embrace new technologies and witness further market consolidation, we want our customers and potential customers to rest assured that TRW, with a focussed approach and with a clearly charted route is on course for success.”
TRW grabbed the full attention of Europe’s garage mechanic population with the launch of ‘TRW-Diamonds’, its first ever-dedicated loyalty programme for its workshop partners.
Points - or diamonds - are awarded for buying and using participating TRW product. These points can then be redeemed for personal gifts or business related bonuses – including training courses. To participate, simply register your details at: www.TRWdiamonds.com
Managed by TRW in conjunction with the company behind Lufthansa’s miles&more and the Shell Clubsmart programmes, this programme is a first for the aftermarket; but like these programmes, the plan is to open the scheme up to other premium brands, allowing points to be collected more quickly.
Attracting press interest was the announcement that TRW has signed a letter of intent with ArvinMeritor with a view to purchasing the company’s European shock absorber interests.
Show highlights included the announcement of the winner of the golden pad valued at 20,000 euros, offered as a prize to celebrate production of TRW’s 100 millionth brake pad. An interview with the lucky winner, M Jacek from Poland will appear in the next newsletter.
As a fitting finale to a successful show, the World Touring Car Championship’s (WTCC) TRW branded safety made a spectacular appearance in the classic car rally on the last day of the show.
TRW took the opportunity to invite 150 key delegates to a customer conference the day before the exhibition began. The business strategy and development plans for the coming year were outlined and after dinner at a Michelin starred restaurant, guests were treated to a spectacular display of music and theatre from ‘Auto di takt’, a group using old car parts as musical instruments!