New Look packaging for TRW Proequip
TRW has recently introduced a bold and dynamic new packaging for its TRW proequip product portfolio. Featuring an attractive modern design in red, black and white, the new look reflects the product offering and emphasises the brand’s heritage and TRW OE pedigree.
The new packaging comes just months after TRW Proequip’s launch and will further differentiate the HCV programme from TRW’s car portfolio.
New look packaging will be introduced on a rolling basis over the next six months. New product lines will carry new packaging at launch.
- ‘Pro’ signifies this is a serious offer for professionals across Europe
- ‘OE’ denotes TRW’s heritage and position as a true, global OE manufacturer
- ‘Equip’ translates as being equipped with the right products; support and marketing information to satisfy market needs.
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