With an action packed show planned, the TRW team looks forward to seeing some old friends and making some new ones at this year’s Automechanika.
TRW can be found in Hall 2, stand C72 at September’s exhibition in Frankfurt, Germany.
TRW – Moving in the Right Direction
The theme of this year’s stand is ‘navigation’. TRW introduced the 'beacon in a storm' theme at Automechanika 2008, when the automotive aftermarket was facing the prospect of a global recession. This was to convey to customers, old and new, that TRW could be depended on and trusted as a partner when navigating through a stormy economic cycle. The lighthouse emblem reflected our values of safety and reliability.
For this year’s exhibition, the theme has been developed to incorporate navigation devices such as a compass. This is to explain that even after the economic storm, the aftermarket needs to chart its course carefully through unknown waters.
“That's how we see the next few years, a period where our market is changing, through the increased complexity of the vehicle parc we all serve and the continued emergence of new technologies", explained: Francois Augnet, vice president, TRW Automotive Aftermarket, Europe.
Francois continued: “These changes will make new demands, and to navigate these requires new skills. We want TRW Aftermarket to be recognised as the navigator of future success.”
At an impressive stand, through some bold product and business development announcements TRW will illustrate how as an original equipment business, it is the global leader in safety systems and how we translate that to support our customers in active safety systems in the aftermarket.
Here are just a few of the exciting events that TRW has planned:
- To celebrate the production of its 100 millionth brake pad, TRW is giving one lucky winner the opportunity to take home a golden brake pad worth a staggering 20,000 Euros. For your chance to win, simply register your details at: www.100millionpads.com
Place – TRW VIP room
Hall – 2
Date – Tuesday 14th September
Time – 4pm
Please come along and join us for this event. To find out more about the company responsible for the manufacture of the golden pad and to gain an insight into the processes used, click here.
- Launch of TRW-Diamonds – brand new points or ‘diamonds’ based product loyalty scheme for garage mechanics. A unique concept in the aftermarket as the programme offers a choice of business bonuses – including training courses - or personal gifts. Managed by the company behind Lufthansa’s miles&more programme, interest in the programme is growing and we hope to open up the concept to other premium suppliers in the aftermarket. To find out more about the programme, visit the dedicated website: www.TRWdiamonds.com