Delivering HCV range awareness into the hands of installers

Installers will come face to face with TRW Proequip’s range of HCV parts this month, as we launch the first phase of our latest heavyweight marketing campaign.

This campaign takes the form of mini advertising stickers to be displayed on TRW Proequip’s distinctive red branded boxes.

By labelling the boxes, we are providing our customers with the opportunity to promote the complete range of the TRW HCV programme.

Fast facts

• Stickers will be displayed on the fastest moving product packaging to create awareness of other TRW Proequip product ranges that are available.
• The 18,000 mini adverts will be featured on the following parts:

Steering gears	6000
Shock absorbers	6000
Linkage and suspension	3000
Brake pads	3000

• Visit www.trwaftermarket.com/trwproequip, to register your details to receive more information on these products or a call from our sales team.

How will it help increase sales and raise awareness of the brand?

We think it is important for installers to be aware of the ever expanding range of TRW Proequip products.

Our box is the only guaranteed item that gets into the hands of the installer, so this is the ideal place to advertise the other TRW Proequip product ranges that are available to our customers.

This mini-advertising sticker campaign is part of a host of marketing support material aimed at raising awareness and increasing sales of TRW Proequip parts